My Daily Emails

Six new BK drinks reveal the smart business strategy hiding in plain sight — and what it can mean for YOUR margins This summer Burger King launched six new beverages:

How improving product safety can accidentally create riskier behavior — and what smart product makers do about it I remember when my youngest daughter got her first bike helmet. Suddenly,

How losing 95% of users at onboarding kills exponential growth before it starts — and the psychology of those first five clicks I’m consulting on onboarding design for a client

Why launching a product well is like conducting an invisible orchestra — and why most innovators have no clue what’s happening backstage “When will we launch?” The question every excited

The difference between knowledge and expertise — and why some insights only come at 2 AM I’ve read more marketing books than I can count. Written one myself. Absorbed frameworks,

What Sherlock Holmes taught me about finding clues that reveal what customers really want My 11-year-old brought home the complete Sherlock Holmes collection. She’s been devouring novels almost since she

Why fear-based micro-management destroys more product launches than bad strategy It arrived at 5:47 AM on a Tuesday. A 12-paragraph email from a client’s team member, dissecting every social media

How one jewelry company turned a nervous purchase into an unforgettable brand moment I was terrified to spend big bucks on earrings I had never even seen. It was my

Why launching products feels like playing a rigged video game — and how to win anyway Life isn’t fair. But that’s nothing compared to launching a product in the digital

A Sunday salute to the dreamers, makers, and stubborn optimists who refuse to accept “good enough” This morning I’m thinking about the relentless optimism of product makers. You know the