My Daily Emails

Remember the Sears “Wish Book”? Growing up in a small town, the arrival of that Christmas catalog opened a portal to possibilities. Local stores had modest toy selections, but that

A product’s greatest value lies in who we become through using it. I’ve seen this demonstrated at a local coffee shop where the barista uses a matte black Fellow kettle

There’s a specialty knife shop near my hometown that’s become something of a pilgrimage site for chefs and serious home cooks. Walking in feels like entering a temple dedicated to

My doctor recently handed me a Neilmed sinus rinse starter kit. Inside: an empty plastic bottle and one lonely packet of “magic dust” – sodium chloride and sodium bicarbonate. Basically,

“Advanced Technology Inside!” “Maximum Strength!” “Used by Professionals!” If your unique selling proposition could be claimed by any competitor, it isn’t unique. It’s what I call a POS – Puffery

I just received this Amazon review, and I’m honestly floored: “I thoroughly enjoyed the book, ‘I Need That.’ My background is marketing direct to the consumer, products like Sonicare, OxiClean,

List member Heather responded to Tuesday’s “Two Pens” email with an illuminating observation: “Another functional item where value varies broadly is home lighting: from the cheapest desk lamp, to the

“Which watch is better — my Apple Watch Ultra or my pal Blake’s Garmin Quatix 6?” It’s a trick question. Blake is an avid kayaker. He needs a watch that

Yesterday, I met a dear friend to sign copies of my book he’d bought as gifts. I pulled out a pretty cool pen I’ve owned for 20 years. He produced

A robotics engineer who recently joined you as a list subscriber shared something fascinating with me. “Robotics is prone to the fallacy of providing a solution searching for a problem,”