My Daily Emails

I had one of THOSE calls yesterday. You know the type — where you can practically hear the sad trombone playing in the background as the caller unveils a parade

Yesterday I wrote about the power of becoming your customers’ true favorite. Today, let’s talk about the dark side of that pursuit. Amazing service can accidentally create MONSTER customers —

I know it seems kinda similar, but it’s not. There’s a world of difference between your customer’s “preferred” choice and their true “favorite.” That gap determines whether you compete tooth

Google Ads keeps sabotaging my niche campaigns. Not through bugs or glitches — through deliberate design changes that systematically favor broad, generic advertising over precise, targeted messaging. Here’s what’s happening: I

Kimberly-Clark just dropped a potty training app. Not a potty training guide. Not a tips and tricks PDF. A full-featured mobile application complete with classic Disney characters (as “band leaders”), milestone tracking,

I recently worked with a founder who was giddy with anticipation. “This is gonna BLOW UP,” he told me. “Once influencers and the press see it, they’ll be fighting to

When threats appear, our dog brain takes command. This emotional, instinctual part of our psychology — which I dig into extensively in I Need That — doesn’t carefully weigh options or

My family teases me mercilessly about my restaurant ordering patterns. “Dad, you know there are other things on the menu besides the pad see ew, right?” “Are you physically capable

I have been doing something a little different in planning sessions. Instead of the usual optimistic roadmapping, I open with a bit of an unusual request: “Before we talk timelines,

Remember the great mask and sanitizer gold rush of 2020? Seemingly overnight, everyone from distilleries to clothing manufacturers pivoted to producing pandemic essentials. Car companies made ventilators. Fashion designers crafted