Don’t stop at solving problems. Evoke wonder!

Recent research shows that awe is more than a feeling.

It’s a cognitive reset.

It widens perception, opens people to novelty, and deepens emotional attachment.

For product makers, that means your job doesn’t end at making something work.

You’ve got to make it dazzle.

Think of the first time you unboxed an iPhone and the screen seemed to “come to life” to greet you in a variety of languages.

Or the shimmer of a color-shifting finish that makes you tilt the package again and again.

Even a satisfying click, glow, or unfolding moment can create a tiny pause … a spark of “Hey, how’d they do THAT?”

That pause is pure gold.

It anchors memory and emotion long after the enjoyment of novel function fades.

So find a way to build a little astonishment into your product.

Because when people feel awe, they do more than notice.

They remember.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.