Other humans feel the difference even before they know why.

Lately I have been noticing something in my social feeds.

Sensing it with my gut before my brain catches up.

Every so often I scroll past a LinkedIn post that hits me with a tiny (but special) jolt of feeling.

Never because it is polished, or insightful, or even useful much of the time.

But because it contains an observation only a fellow human could make.

A throwaway line about something weird they liked in the 80s.

An unusual scent that reminded them of a forgotten place and time.

A reaction to something in a post they just couldn’t stomach.

A sensation they didn’t even know still existed in their cerebral storage banks.

Posts like that make me stop scrolling for a bit.

They make me … feel.

I know without a doubt that a fellow human typed them.

Today I caught myself scanning for that signal, more consciously than usual.

I realize how rare it is becoming, in the comments as well as in posts themselves.

Most marketing content is careful, optimized, sanded lusciously smooth.

It reads as if nobody with a pulse ever handled the product.

And humans are getting sick of it.

AI is not the villain here.

It is the vacuum we create when we avoid putting out anything uniquely ours.

As product makers we need to create and express ourselves in ways AI never could.

We need to tap deeply felt experiences from real users, real moments and our own human memories.

We need to invent fresh things that have never been seen before, and avoid copying in ways machines can do better.

Your positioning should not try to sound ultra-refined.

It should feel lived.

Your buyer is not out looking for the smoothest words.

They want zero of those 10 Hooks That Always Convert.

They are looking for something they can relate to, on the most deeply human level possible.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.