Offering too many options can add confusion and push buyers away.

We’ve been fooled into thinking choice is good.

More SKUs, more features, more “freedom.”

But for your buyer, most options are noise.

When you put five variations in front of me and only one is what I actually want, I see clutter, not value.

That’s the signal-to-noise ratio.

Confusion is friction. And friction paralyzes.

Steve Jobs understood the Paradox of Choice when he returned to Apple.

The company had bloated into dozens of models and configurations.

His first move was harsh simplification.

He slashed the product lines down to a tight 2×2 grid.

It saved Apple.

Costco knows it too. Their entire business model rests on limiting choice.

Instead of 5 ketchups, you get… one.

Instead of 30 toothpaste brands and varieties, two or three.

Less to think about, faster decisions, more TRUST in the curation.

Small teams especially can’t afford to dilute their signal.

Decide what your product really solves. Lead with that, and ruthlessly cut the rest.

Want to make your product irresistible? That’s what we do as product positioning consultants at Graphos Product — helping you sharpen the signal so your customers don’t get lost in the noise.