At this year’s IFA in Berlin, the smartest upgrade was not hardware. It was longevity.

Samsung led with products like its Bespoke AI Dishwasher, promising years of software updates and smarter maintenance.

Not shinier buttons or wilder new colors.

That’s the real innovation: durability as reassurance.

According to Tom’s Guide, WIRED, and NielsenIQ, buyers now rank ongoing support higher than next-gen specs.

We’re sick of obsolescence.

We want to know our investment won’t vanish when the next model drops.

(Like my wife’s great Cuisinart food processor that I had to WAY overpay to source a discontinued replacement blade for…)

For small product makers, that’s a pretty big lesson.

Don’t pile on the extra features.

Sell continued support:

“Updates for three years.”
“Replacement parts guaranteed.”
“Calibration videos forever.”

Promises like that turn a product from a risk… into a relationship.

Because the modern buyer doesn’t fear missing out.

What they do fear is being left behind and alone.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.