The words you use can change how your product feels. And how it sells.

A blind-test study found that when two identical orange juices were labeled differently (one “Regular,” the other “Premium Reserve”) the “Premium Reserve” version scored higher on taste, satisfaction, AND even packaging appeal.

In effect, the wording made the SAME product look and taste better.

What the Fruit-juice, right?

This happens because price and message prime sensory experience.

They do more than signal status; they shape everything people perceive.

For product makers, that means you might want to lean a bit toward premium language.

Like “Reserve,” “Craft,” or “Edition,” even for products that already deliver quality.

I’m not saying to overpromise, but to gently elevate expectation so perception follows.

The trick is subtlety.

If your language becomes parody, you lose authenticity.

Go for quiet confidence, not grandiosity.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.