Creativity can do more to drive purchases. It’s all about fresh thinking, and timing.

Outside select Kroger stores, Oreo and VML turned crosswalks into cookie ads.

Painted black-and-white stripes became Oreo stacks, with cartoon faces “biting” the lines.

A QR code on the sidewalk lead straight to an in-store offer.

It’s called Oreo Walks — a campaign that meets shoppers before they even step into a store.

Yeah, most small brands don’t have Oreo’s budget or access to Kroger parking lots.

But the thinking scales.

The win here isn’t the media spend (thought that helps) — it is finding a way to get unexpectedly into the moment.

Oreo caught buyers on the threshold, when awareness and intent collide.

You can do the same.

Show up where your buyer’s attention naturally peaks:

A thank-you insert that nudges a reorder. (Amazingly effective if it looks handwritten, even if it’s not.)

A pop-up booth at the place they already gather

A free sample at the moment they’re facing the problem your product fixes.

It’s priming buyer brains at the very best time.

Meet them before the aisle, and your product will do the closing.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.