A world leader is betting on AI to create the next generation of ice cream… and that should make every product maker pay attention.

Unilever is spinning off its Magnum Ice Cream Company, a $9.3B division that owns Ben & Jerry’s and will instantly become the world’s largest ice cream business.

And one of its first moves:

Partnering with NotCo’s Giuseppe AI to solve what it calls “complex growth and innovation challenges.”

Translation: the future of flavor is leaving test kitchens for algorithms.

AI is helping Magnum rethink nutrition profiles, portion sizes, sustainability, even how flavors are paired.

Kraft Heinz is using it for pickles.

Coca-Cola to save oranges.

For product makers, the signal is pretty clear:

AI is way past trimming costs or forecasting demand. It’s getting woven directly into R&D.

The winners will be the companies that refuse to wait for scale.

They’ll use these tools early.

To test, validate, and iterate smarter than their rivals.

Because if AI can reimagine ice cream, it can reimagine ANYTHING.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.

Happy Thanksgiving to all my fellow Canadian readers!