Online shopping rewires how much we’re willing to pay in physical stores.

I’ve done it myself.

Standing in a bookstore, I found a title I liked. Looked it up on Amazon, and ordered right there, for a couple bucks less.

Back to the shelf went the book.

Same with pharmacy items.

Electronics too.

Once you’ve seen a lower anchor price online, it changes what feels acceptable offline.

Research backs it up:

Online shoppers are about 4% more price-sensitive when they step into physical stores.

That spillover squeezes margins and trims offline profits.

For small makers, the lesson isn’t to fight Amazon head-on.

ANTICIPATE the comparison. It’s gonna happen. Lots.

Package smarter.

Bundle with experiences.

Anchor offline pricing against something online competitors can’t easily snipe.

Even if the shopper is standing in your store, your real competition is in their pocket!

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.