More products don’t equal more traction if the audience doesn’t trust you in the new lane.

A uniform laundering company expands into selling Chef-grade apparel online.

Fine dining in New York is the target.

The SKU count goes up, but the challenge isn’t “do we have the stock?” or “Do we have storage space?”

It’s “why should busy chefs change habits to buy it from us?”

Adding items only works when the value story carries over.

If you’re known for spotless linen, that brand trust has to stretch into “spot-on gear” for the pro kitchen.

Otherwise the new line just sits in a BIGGER catalog nobody clicks.

Lesson for makers: each extension demands more than a bigger inventory.

Apps like Printify make it easy to add custom T-shirts and mugs to any store, without any inventory.

But do people buy them, or is it noise and distraction for you AND your customer?

Adding SKUs demands proof that you can deliver the same reliability in the new category as you did in the old one.

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.