In markets drowning in specs, solving real constraints beats listing features.

Oversupply pushed most e-bike brands into brutal price wars.

I’ve seen quality bike makers squeezed, not at all because their products were weak (they were, in fact, amazing) — but because they didn’t clearly solve a lived, painful problem.

Like space.

Brompton’s folding e-bikes break the mold.

Their iconic three-part fold — now electric — lets riders carry an e-bike onto trains, stash it under their desk, or tuck it into a tiny apartment.

For someone with no bike parking or storage, portability ain’t no fad or feature.

It’s the red-hot buying trigger.

It’s the “Finally.”

The lesson: you DON’T have to outrun everybody else’s specs.

You just need to solve something reality-check tight.

Portability sells because it meets your customer right where their day lives — minimalist, efficient, and tight on space.

Want to find your “Finally?” That’s what we do as product positioning consultants at Graphos Product, helping innovators escape commodity traps by aligning with real constraints.