What if your ketchup sachet could disappear after use — or be eaten?

London-based Notpla is making that future feel real.

Their edible, compostable seaweed packaging — like the Oohohydration bubbles used in marathons — breaks away from single-use plastic, dissolves in weeks, and still performs like the real thing.

For product creators, this reminds us: packaging doesn’t have to be everlasting or toxic, just because it usually has been.

Maybe it could amplify your message better through uniqueness.

If your brand cares about sustainability, then edible, biodegradable or refillable packaging could become part of your story, not simply a protective or decorative enclosure.

Embrace materials and form factors that do the talking for you!

Want to make your product irresistible? That’s what we do as go-to-market roadmap consultants, at Graphos Product, turning brand values into compelling product narratives — without assumptions.