Packaging that listens can teach and sell — long after the shelf.

Clinique embedded NFC chips in select editions of its Moisture Surge 100H moisturizer. Tap the jar with your phone and you get access to:

• A Daily Dehydrator Index quiz, tailored advice based on your skin and climate,
• The Clinical Reality skin scanner (scans 80+ facial data points),
• Filters and sharable selfies — without needing URLs or scanning apps.

Across 35 countries, including the UK via Boots, this “More Than You Think” campaign turns passive packaging into proactive engagement.

Too Faced took this a different route with 100,000 samples of its Lip Injection Maximum Plump gloss, sending them inside BoxyCharm subscription boxes.

Each bottle had an NFC tag that, when tapped, directed users to a landing page where they could sign up for a 20% coupon on the full-size product.

Why this matters for small makers:

• Incremental tech, exponential reach — NFC tags cost pennies but let your product launch new content or offers without changing major components.
• Connection, not distraction — No scanning app, just a tap. So EASY for users.
• You OWN the data — Track tap activity, link performance, campaign impact.

If your packaging never speaks again once it leaves the shelf, you’re missing a huge chance to teach, upsell, and delight.

What could YOURS say?

Want to make your product irresistible? That’s what we do as product marketing consultants at Graphos Product, helping innovators turn need-driven ideas into market-ready successes.