SharkNinja makes the kind of products you probably have in your home right now.
A robot vacuum cleaner. An air fryer. Maybe that amazing blender you got for Christmas.
You might know them by the two halves of the parent brand’s name: Shark vacuums or Ninja blenders.
But their newest innovation isn’t one you can plug in.
They’re rolling out AI agents that do everything from suggesting recipes to handling product returns.
WAY beyond basic chatbots — we’re talking systems that actually understand what you’re able to make for dinner with available ingredients and why your vacuum is acting so weird.
This matters because SharkNinja launches at least 25 new products every year.
That’s a crapload of manuals, recipes, and “help, which button do I press?” moments to manage.
Just think about what happens whenever you buy a new appliance.
You probably:
- “Lose” the manual immediately
- Forget half the features exist (at least)
- Wonder if you’re using it right, since you skipped the manual, then “lost” it
SharkNinja’s AI aims to fix all that.
It’s like having a product expert, test kitchen chef, and customer service rep wrapped into one, available 24/7.
That’s solving some really big problems.
The kind I’ve had to work through hundreds of times.
But here’s what’s really something: In addition to using AI to cut costs, reduce returns and speed adoption, they’re using it to make their products more valuable AFTER you buy them.
And making you as the customer happier with your choice.
That’s the tank brain at work. Instead of selling you their version of an air fryer, they’re offering you access to an AI-powered cooking companion that happens to work through an air fryer.
Action for today: Look through your customer service logs (or have an AI helper do it if you’ve got huge numbers of them). What patterns can you find? Any repeated questions and common confusion points are opportunities for AI to add real value.
Need a hand thinking through AI implementation that actually matters? Let’s talk about making technology massively useful. Go to GraphosProduct.com, or just hit reply.
Laurier
Product Payoff: After Instant Pot added recipe functionality to its app, engagement jumped 300%! But users still complained about confusing instructions. Today’s AI-powered apps adapt recipes based on YOUR specific model and cooking style — and return rates have dropped 40%.